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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
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Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.
Having received its licence in Peru in August 2024, Escobar argues Stake’s global scale delivers an advantage only when it is paired with a deep understanding of the Peruvian market and its players.
“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.
About Pandas Gold
Wiesbaden’s higher slot machine tax will stay in force after the Hessian Higher Administrative Court in Kassel upheld the city’s move to raise the rate from 5% to 7.5% from 1 January 2024.
According to the court’s statement, the judges rejected challenges from gaming hall operators and said the city’s public decision was legally sound.
The ruling preserved a revenue measure the city says was designed to bring in up to €1 million according to the court’s own summary.
