Phoenix Reborn

About Phoenix Reborn

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Phoenix Reborn?

A hearing before the Supreme Court would be the culmination of what has been the biggest sports betting-related development since PASPA. Perhaps no other issue has united gaming stakeholders from various companies, tribes, states and regulators.

Beginning with the US presidential elections in November 2024, when prediction markets catapulted into mainstream culture, their rise has been undeniable. Kalshi and Polymarket have seen their valuations balloon to $40 billion and $21 billion, respectively, and the majority of the top US bookmakers have scrambled to expand into the prediction space in various forms, either by building their own exchanges, acquiring existing ones or engaging in market-making.

Commercial sports betting generated just under $17 billion in nationwide revenue in 2025, which is why Davenport asserts that the “stakes of this case are exceptionally high”. Kalshi and Polymarket alone posted more than $45 billion in trading volume, which is similar but not identical to betting revenue, in August. That was a 15% decline from July, although that drop is attributed to the conclusion of the Fifa World Cup tournament that month per Yahoo! Finance.

How to play Phoenix Reborn

I’ll start with a story. Once I had a job I didn’t like. I was an affiliate manager at some jewelry company. I’m not a marketer. I’m a thinker, trader, investor, writer. I was there for two years, marketing. After two years I decided I had to move on because I hated marketing. I wanted to go into finance. So I submitted a financial article somewhere and it was accepted. Then on my birthday in 2012, I decided with my wife I was going to quit and focus on finance. That morning, we went out for a birthday breakfast. We share the same birthday. It makes things easier, more convenient. I was going to show up late to work after breakfast and then announce I would be leaving.

After breakfast, before I got in the office, I get a call from my manager. He tells me the company decided to close up shop suddenly so there is no need for me to show up. Well, that’s convenient. I showed up anyway, said goodbye to my friends there, and I went off home, a burden lifted from my shoulders.

Two years later, I see a post from my friend Robbie Strazynksi of CardPlayerLifestyle, about this guy Bill Beatty looking for a new financial writer for some gambling website called CalvinAyre.com. I said I was interested, didn’t know much about gambling, but I know about finance. I could swing it. Bill gave me a shot, trusted me, and in March 2014, I wrote my first article. Macau stocks were at all time highs, and I wrote that they were about to implode. They did, for the next two years. But not for the reason I thought.